Over the recent few years, photography has taken on a new level of popularity, thanks to the introduction of more powerful cameras and smartphones with advanced photography functions. It’s often said that a good photo is equivalent to 1,000 words, which is especially true in this age where most people value pictures than words. In fact, there are social media apps that are exclusively dedicated to photography. As a brand owner, there are various product photography ideas you can introduce to your products, in order to make them more attractive to customers.
Product Photography IdeasSome product photography ideas include using macro shots, showcasing multiple product variations in different angles and more.
I) Use Macro ShotsThese are pictures taken on a very close ra nge to highlight detailed aspects of the snapshot. They are quite inspiring photos that often encourage viewers to buy the item being displayed, since it awakens their inner senses. Typically, macro shot photography is used in the restaurant setting, where a piece of fried chicken served with French fries and fruit juice for refreshment may be displayed among the menus available, in a large close-up photo hanging on the wall. Make sure that you use a high quality photo file format such as PNG to enjoy the advantages of it over others.
II) Showcase Multiple Product Variations in Different AnglesMost online customers aren’t satisfied with only one or two photos of your product, they want to see several snapshots which shall give them a better perspective of the item, before finally deciding whether to buy it or not. As a seller, never make the mistake of assuming that your customers already know what the product looks like in real life. It’s only by taking photos in different variations that you’ll be able to appeal to a wider audience, since people have unique tastes when it comes to what they are looking for. Additionally, it’s recommended to use cameras that can give you 360 degree snapshots of the product, so that viewers would be able to estimate the weight, size, length and other dimensions with accuracy. Nowadays, there are advanced photography applications that allow you to capture products from every possible angle. The software gives you access to a cloud-supported editing account, as well as a turntable where you can easily spin the photo around to any degree.
III) Include Real People in the PhotosResearchers have found that viewers like seeing real individuals in product photos, since it makes the item being sold more believable and relatable. In fact, according to Campaign which is an online research company, around half of all viewers show greater interest in ads that feature real people compared to the others. Likewise, 62.3pct of the sample group believed that a product displaying actual people was better placed to understand its clients, and therefore meet their needs. Generally, when you put people in your photo ads, it shows viewers your ideal potential customers, who will imagine themselves utilizing the product and feeling the same way as the person featured in the advertisement.
Bottom LineThe above product photography ideas can help bring life to your brand pictures, by making them more appealing and relatable to consumers. Beyond product photography, it’s equally as important to look into the best file format for printing and showcasing your logos. Nowadays, there are even apps that can be used to make your pictures more refined and clear. Nonetheless, you can also reach out to professionals who specialize in product photography.
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